Business Gamification For Dummies by Kris Duggan
6hnw2ysa5 Download and read online Business Gamification For Dummies book by Kris Duggan in PDF, ePUB, Mobi, Kindle, and other supported formats on any devices.
Title: Business Gamification For Dummies
Author: Kris Duggan
Synopsis: The easy way to grasp and use gamification concepts in businessHow gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environmentHow to build a successful gamification programHow to entice and retain customers using gamificationHow to drive employee behavior inside your organizationReal-world illustrations of gamification at workGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.